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object:desire
Key Influences
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8:50
Slavoj Žižek - The Sublime Object (1989)
Why we buy products: Building Desire
Aug 12, 2025
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Diego de Jodar
1
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Jean Baudrillard - For a Critique (1972)
Why we choose one product over another: Meaning that builds Desire
Aug 12, 2025
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Diego de Jodar
1
13:51
Jacques Ellul - Propaganda (1962)
How to build the right meaning so people choose our product: Myths
Aug 12, 2025
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Diego de Jodar
6:37
Adam Curtis - Century of the Self (1918-2000)
How we went from satisfying needs to chasing desires
Aug 12, 2025
The illusion of progress
Root Cause Essay #2
Jun 11, 2024
•
Diego de Jodar
5
1
Who to blame?
Root Cause Essay #1
May 28, 2024
•
Diego de Jodar
3
1
DeMark #1 - Decentralized Marketing
Get them talking
Feb 22, 2024
•
Diego de Jodar
2
MFunnel #3 - 11 Tactics to deal with Blockers
Funnel Optimization
Feb 7, 2024
•
Diego de Jodar
4
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