PBD #8 - Make your product preferred over competitors

Becoming one of a kind

In our effort to grow our companies, we find it really hard to say “no” to some customers. If they could use our product and actually benefit from it, why should we do such a thing?

This “a priori” harmless thought has massive implications on how we will be perceived by users and, therefore, who will end up choosing us (or not) versus the many alternatives they have.

If we end up being perceived as “another app that I could use to do the task,” we are doomed, and no additional features, no matter how cool they are, will get us out of that place.

If we want to have a chance as a company, we need to be perceived as “one of a kind,” so their decision doesn’t revolve around “which one of the five similar alternatives should I choose?” but “this one is completely different in a really interesting way, does it fit me or not?”.

So, join me in this session to learn:
- The dangers of not saying NO
- How customers perceive products so we can see the ways to affect that perception
- TAPS: The tools at our disposal to be perceived as one of a kind