DeMark #1 - Decentralized Marketing

Get them talking

When we are a Startup, by definition, few people know about our product.

This structural situation creates a big challenge: Most people will choose a solution that they have heard good things about (Default solution) before choosing one that they have never heard about before (our startup)

The way we try to deal with this situation is by doing advertisements, sales, or content so these potential users “hear about us.”

And if these growth strategies don’t work, then we believe the problem is that “we are not doing them right,” so we keep tweaking the sales pitch, ad copy, landing pages,… until they are “right.”

The problem is that all these strategies include us (the company) telling the user how good we are, and because we are an interested party (we want to sell), these messages have NO credibility.

So now the user knows we exist, but they don’t know if we are any good, and because they never heard about us FROM ANOTHER SOURCE before, then we are back to square one: They will choose a solution they have heard good things about.

So, as a startup, we should focus first on getting other people talking about us (Decentralized Marketing or DeMark) to build “Trust of the market in us” before we can really make our own ads, sales, or content work at scale (Centralized Marketing)

And no, DeMark is not Influencer Marketing or Referral marketing because even if influencers or existing users are a third party with credibility, the very moment the public realizes they are being incentivized to promote the product, the message also loses its credibility (so these two strategies can also work when you already have Trust but not before).

So join me in this session to learn how to make others talk about your product (without paying them) so we can build Trust:

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